Entrepreneurship Semester 8

Online Business

Paulo Santos

Email paulo@sopaulo.com

WhatsApp 00251915740161

Week 9

This week was suppose to be about “Continue with web site adding products and plugins”.

But, I see some of you seem to be tired confused and demoralized? 

So I want to give you some ideas.

Social Media Or SEO Agency

1-learn the customer
2-ask them how is it going with social media and branding
3-How it will improve with your services (gain trust)(scarcity, for example you can tell the person “you can add a new customer only because you very busy)
4-tell the price and wait, dont say anything, don’t justify your price, wait, first to speak loses!
5- close the contract and get paid.

social media

Business to customers >> facebook & Instagram
Business to business >> google ads & Linkedin

1- speak to the business owner (don’t waste your time with gatekeepers)
1.a- arrange a meeting
2- go straight to the point
3- create scarcity
4- I have seen your business and I think that I could bring you some extra customers, perhaps we could talk 15 -20 minutes)

the meeting strategy
1- niceties
2- ask what marketing strategies they using, how is the social media? do that have a manager?
3- give them what you can do.
4- tell him your price.


Example contract:

Date: __________________

To, _______________

Re: Letter of Appointment (“LOA”)

Dear Mr. _________,

With reference to our ongoing discussions with you, based on which we have outlined here in

below the terms on which the Agency, the “Hargeisa Web” will undertake the following activities as per

the Scope of Work (stated below) for One Hotel, a brand of _________.:


The Client hereby appoints the Agency to handle all advertising, communication and

related work on social media required for its brand. (Name of the brand …..)


The Agency shall conceptualize, design, create strategies & campaigns for One Hotelon

the following Social Media Platforms





Optimize the website for Search engine optimization

-Create Live streaming videos on the hotel

-Write and publish press releases online


This agreement is deemed to commence from the (DD/MM/YY), and shall remain in

force for 3 months. The agreement may be renewed thereafter as may be

mutually agreed by both parties.


The Agency shall maintain absolute confidentiality with respect to any confidential

information received from the Client. The Agency shall not disclose any such

information without obtaining Client’s specific prior consent, otherwise than in

compliance with statutory requirements.


The Client agrees to pay the Agency a retainer fee of $XXX USD per

month. This amount will be payable at the beginning of the month.


The Client and the Agency shall evaluate progress under this agreement at the

beginning of every month and take corrective action as may be required.


Any changes in the terms and conditions contained herein shall have effect only

prospectively, and shall be valid only if recorded in writing and signed by the authorized

officials of the Client and the Agency.

IN WITNESS WHEREOF the parties hereto have executed this Agreement in duplicate through

their respective duly authorized officials on the day, month and year herein above mentioned.

For: Hargeisa Web

Your Name

Chief Executive Officer

For: One Hotel