Software Engineering

Digital Marketing

Paulo Santos

Email paulo@sopaulo.com

WhatsApp 00251915740161

Week 3 Lesson A

Content Marketing

 

what is content marketing?

https://en.wikipedia.org/wiki/Content_marketing

 

posts, blogs, videos, related questions, check google (after your query, there are sometimes questions)

videos must be authentic users

https://www.spyfu.com/keyword/overview

(helps to find related question which you then use to create content)

Target Consumers and anticipate customers needs. (example a Samsung A30 and a Samsung a70)

The correct time when to post or run the ads.

case study:

  1. ads on specific time, like tea for ladies at specific time when they want tea
  2. ads for high school children start the ad at 10:00 am during the school break

>>network of sites sharing content with links. although a marketing person has to be careful that search engines do not penalize

Mobile Marketing >> the future
ominipresence
ubiquitous
personal
two-way communication
based location

case studies
refugee child in London

 

digital world vs analog world

advantages of digital marketing

digital
affordability
visibility
conversibility
trackability

 

But the uses of analog could be extremely important

case study

invite prospective buyers to an hotel for idea exchange >>>> analog digital synergy

Future trends

IP v4 vs IP v6
internet of things

Halogram
mixed reality
virtual reality
3d printing

 

Weekly talk

 

CV (can I help?)
daily news
web site >>> Business
ngo >> volunteer work
Fiveer>>>

Taiwan offers scholarships to Somaliland students

 

 

Links for the week

https://www.google.com/webmasters/#?modal_active=none

https://analytics.google.com/analytics/web/#/

 

WP Statistics
https://wordpress.org/plugins/wp-statistics/

 

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