Entrepreneurship Semester 8

Online Business

Paulo Santos

Email paulo@sopaulo.com

WhatsApp 00251915740161

Week 7

Lesson Plan: Introduction to Search Engine Optimization (SEO)

To understand the fundamental concepts of SEO, the importance of on-site and off-site optimization, and familiarize with essential tools to enhance a website’s search ranking.

2 hours

Materials Required:

  • A computer with an internet connection
  • Access to the provided links and tools

Part 1: Introduction to SEO (20 minutes)
1.1. What is SEO and why is it important?
1.2. The difference between On-site and Off-site SEO

Part 2: On-Site SEO (45 minutes)

2.1. TEXT (Content with Keywords) (10 minutes)
– Importance of keyword-rich content
– Tools for keyword research:
– Google Keyword Planner: Link
– Wordtracker: Link

2.2. Headers (h1, h2, h3) (5 minutes)
– Importance of header tags in SEO
– How to properly use headers for SEO optimization

2.3. Alt Text (10 minutes)
– Understanding the significance of alt text for images
– How alt text assists visually impaired users and its role in SEO

2.4. Keywords (10 minutes)
– Identifying high volume keywords with low competition
– Tools and strategies for effective keyword research

2.5. Internal Linkage (10 minutes)
– The role of internal links in SEO
– Best practices for internal linking

Part 3: Off-Site SEO (45 minutes)

3.1. Link Building (20 minutes)
– Importance of backlinks in SEO
– Strategies for effective link building, including guest posting, forums, and more
– Case study: How hargeisaweb.com became optimized and reached the first page of Google

3.2. Analyzing and Evaluating SEO (15 minutes)
– Introduction to Rank Math SEO Analyzer: Link
– Hands-on exercise: Evaluate 3-4 websites using the SEO Analyzer and compare results

3.3. Purchasing Backlinks (10 minutes)
– Discussion on buying backlinks: pros and cons
– Introduction to SEOclerks and its services: Link

Part 4: Practical Application (10 minutes)
4.1. Using Rank Math SEO Plugin for WordPress
– Introduction to Rank Math: Link
– Features and benefits of using the plugin

Conclusion (5 minutes)

  • Recap of key learnings
  • Open floor for questions and discussions


  • Optimize a personal website or blog using the tools and strategies discussed
  • Submit a report detailing the changes made and results observed

Short video on how to upload a script and create a database

Continuation of SEO