Software Engineering

Digital Marketing

Paulo Santos

Email paulo@sopaulo.com

WhatsApp 00251915740161

Week By Week

 

Week 1

lesson A

Introduction to digital marketing
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
what jobs can you find as a marketers, examples. (ethan clinic)

 

Lesson B

the concept of the 4 Ps or the Marketing Mix
product
promotion
placement
price

Customer Co-Creation >> Case Study Introduction: Threadless Tshirts 2000 fade 2014
Sharing Economy >> Uber>>> airbnb>> lending club

Promotion

Understand what promotion is and how it fits into the marketing mix.
The importance of Brand awareness
Appreciate how digital tools are changing how products are promoted.
Differentiate authentic vs. inauthentic promotional messages.
Learn what User Generated Content (UGC) is and how it impacts the nature of promotion.
Learn what Doppelganger Brands are and how they impact the nature of promotion.
Analyze a real-world case that employs the concept of UGC.
GoPro Case Study
self manufacturing >> Thingiverse.com

 

Week 2

lesson A

Price We will then examine emerging digital concepts: Pay What You Want (PWYW) and Freemium pricing strategies.
Goals and Objectives

Understand the pricing aspect of the marketing mix.
Appreciate how digital tools are changing how products are priced.
Learn about the Freemium model and how this pricing strategy works.
Learn what Pay What You Want (PWYW) is and how this pricing strategy works.
Analyze a real-world case that employs a PWYW pricing strategy.

Lesson B

Understanding Digital Media
The Impacts of Digital Media on Human Communication
Facebook
Content Marketing

 

Week 3

lesson A

Know Your Target: New Ways to Identify & Reach Target Consumers
Digital Content & Communication Channels
Online Advertising: Opportunities & Challenges

Lesson B

Search engine optimization (SEO)
Social media marketing
Video marketing
Email marketing
Blogging
Website marketing
Paid search/contextual advertising
Understanding Mobiles

Week 4

Lesson A

What Is A Marketing Plan and How to Make One

Lesson B

students create a marketing plan for a company

Latest Message: 1 day, 8 hours ago
  • Contactmib : Hi! sopaulo.com Did yоu knоw thаt it is pоssiblе tо sеnd mеssаgе аbsоlutеly lеgit? Wе put а nеw lеgаl mеthоd оf sеnding аppеаl thrоugh соntасt fоrms. Suсh fоrms аrе lосаtеd оn mаny sitеs. Whеn suсh businеss prоpоsаls аrе sеnt, nо pеrsоnаl dаtа is usеd, аnd mеssаgеs аrе sеnt tо fоrms spесifiсаlly dеsignеd tо rесеivе mеssаgеs аnd аppеаls. аlsо, mеssаgеs sеnt thrоugh fееdbасk Fоrms dо nоt gеt intо
  • Eric Jones : Hey, this is Eric and I ran across sopaulo.com a few minutes ago. Looks great… but now what? By that I mean, when someone like me finds your website – either through Search or just bouncing around – what happens next? Do you get a lot of leads from your site, or at least enough to make you happy? Honestly, most business websites fall a bit short when it comes to generating paying customers. Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Her
  • Marquislaxia : HAVE YOU EVER WANTED TO LEARN HOW TO CLOSE 100% OF YOUR CONSULTATIONS & HELP YOUR COMPANY WIN IN OUR NEW COVID-19 ECONOMY? SEE THE OFFICIAL TRAILER:@ The Author site https://www.tonydeoleo.com Download your E-book Copy Now @ The Author official site: https://www.tonydeoleo.com Amazon : https://www.amazon.com/dp/195226359X Barns&Nobles : https://m.barnesandnoble.com/w/closing-100-of-your-fitness-consultations-tony-deoleo/1137240205
  • Mike Sheldon : Hi there If you want to get ahead of your competition, have a higher Domain Authority score. Its just simple as that. With our service you get Domain Authority above 50 points in just 30 days. This service is guaranteed For more information, check our service here https://www.monkeydigital.co/Get-Guaranteed-Domain-Authority-50/ N E W : DA60 is now available here https://www.monkeydigital.co/product/moz-da60-seo-plan/ thank you Mike Sheldon Monkey Digital support@monkeydigital.co
  • Susie : read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more read more
  • James Holiday : Gооd dаy! I have just checked sopaulo.com for the ranking keywords and seen that your SEO metrics could use a boost. We will improve your SEO metrics and ranks organically and safely, using only whitehat methods, while providing monthly reports and outstanding support. Please check our pricelist here, we offer SEO at cheap rates. https://www.hilkom-digital.de/cheap-seo-packages/ Start increasing your sales and leads with us, today! regards Hilkom Digital Team support@hilkom-digital.de
  • Joshuapep :
  • Elena : When I originally commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove people from that service? Thank you!
  • John : Do you have a spam issue on this website; I also am a blogger, and I was curious about your situation; we have created some nice procedures and we are looking to exchange solutions with other folks, why not shoot me an e-mail if interested.
  • Mike : Hi! If you want to get ahead of your competition, have a higher Domain Authority score. Its just simple as that. With our service you get Domain Authority above 50 points in just 30 days. This service is guaranteed For more information, check our service here https://www.monkeydigital.co/Get-Guaranteed-Domain-Authority-50/ thank you Mike Monkey Digital support@monkeydigital.co
  • Eric Jones : Hello, my name’s Eric and I just ran across your website at sopaulo.com... I found it after a quick search, so your SEO’s working out… Content looks pretty good… One thing’s missing though… A QUICK, EASY way to connect with you NOW. Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever. I have the solution: Talk With Web Visitor is a software widget that’s works on your site, rea
  • Nestor : Quality content is the secret to be a focus for the visitors to pay a quick visit the web page, that's what this web page is providing.
  • Chantal : Keep on working, great job!
  • Diego Taylor : Hi friend! I found your website sopaulo.com in Google. I am highly reputed seller in Fiverr, from Bangladesh. The pandemic has severely affected our online businesses and the reason for this email is simply to inform you that I am willing to work at a very low prices (5$), without work I can?t support my family. I offer my WP knowledge to fix bugs, Wordpress optimizations and any type of problem you could have on your website. Feel free to contact me through my service on Fiverr (Contact button)
  • Tory : Hello! Someone in my Myspace group shared this site with us so I came to take a look. I'm definitely enjoying the information. I'm book-marking and will be tweeting this to my followers! Great blog and fantastic style and design.
  • Hildegard : Touche. Solid arguments. Keep up the amazing spirit.
  • Valentin : Good site you have got here.. It's hard to find quality writing like yours nowadays. I honestly appreciate people like you! Take care!!
  • Jeremy : You're so cool! I do not think I've read something like that before. So wonderful to find someone with a few original thoughts on this subject matter. Really.. thank you for starting this up. This web site is one thing that is needed on the web, someone with a little originality!
  • Reda : Hi there, just became alert to your blog through Google, and found that it is truly informative. I am gonna watch out for brussels. I'll appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
  • Kurt : Good day! I could have sworn I've been to this site before but after browsing through some of the post I realized it's new to me. Anyways, I'm definitely glad I found it and I'll be book-marking and checking back frequently!
  • Sheena : Hello, just wanted to tell you, I loved this post. It was funny. Keep on posting!
  • Leonrad Garcia : Hi, this is Leonrad. Today I have good news for you, witch you can get $30 free bonus in a minute. All you have to do is to register Vera & John online casino link below and that's it. You can register by free e-mail and no need kyc. Registration form https://www3.samuraiclick.com/go?m=28940&c=34&b=926&l=1 After you get your free bonus, play casino and make money! Many people sent me thanks mail because they won more than $2,000-$10,000 by trusting me. Don’t miss this chance and don't for ge
  • Ahmed Yusuf : Welcome again teacher
  • Abdi : I am present paulo
  • Paulo : Here I am
  • Abdi : Hi
  • Abdi : Present
  • Abdi : Present
  • guest_200 : My names is gulied let me ask you one thing
  • The Admin : High five! You’ve successfully installed Simple Ajax Chat.