Software Engineering

Digital Marketing

Paulo Santos


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Week 3 Lesson B

Digital world


Search engine optimization (SEO) >>>> overview >>> onsite >> offsite
Social media marketing >>> select the right social network >> which one will be the best target for your product or service.
a- facebook >> B to C (consumer)
b- linkedin >> B to B
c- instagram >>> B to C
d- Youtube >>> B to C and B to B
if you good at videos then go youtube
if you going after younger people use instagram
snapchat for young also

start creating your profile, instgram, linkedin and all of them
find who are the competitors

( find what content is searched on the net now, very important site for marketing people)

there are hundreds of sites that help marketing people,you just need to look for it.


Video marketing


Step by step to YouTube marketing strategy

  • Create a YouTube channel for business.
  • Learn about your audience.
  • Research your competition.
  • Learn from your favorite channels.
  • Optimize your videos for SEO to get views.
  • Upload and schedule your videos. (use the Creative Commons license)
  • Optimize your channel to attract followers.
  • Try YouTube advertising.

Email marketing

>>> Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

opt in system >>> newsletter on a site enter email
there are sites which you add a plugin on your wordpress then you had the API of this site when when users click and accept your newsletter this user now is on your lead (email list) you can now send email to them. setup a system and shedule emails at specific times
there are also softwares that can do that, called autoresponder the problem is that you will get people forgetting that they signed upfor your newsletter and will complain of spam, after a while your Internet provider or hosting will quick you out.





links to your site, but you can create a site full content.


Website marketing

>> Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.


Paid search/contextual advertising
>>> One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service.


Understanding Mobiles Marketing >>>Mobile marketing is important because your customers treat their mobile phones like someone who is closer to them than their lovers, parents, or pets. … Mobile phones are the best devices for you in advertising your products. Mobile marketing makes businesses succeed faster than older forms of marketing.
a- On average, SMS marketing ads have a 98% open rate, a 45% conversion rate, and are typically read within three minutes of deployment. That makes it an impressively effective strategy for rapid engagement with a large volume of potential customers.

  • Make your site mobile friendly.
  • Create mobile friendly content.
  • Take your brand to mobile users.
  • Get local with Google My Business.
  • Use text message (SMS) marketing.
  • Make your site navigable.
  • Add a personal touch.
  • Create QR codes for quick access.