Entrepreneurship Semester 8
Online Business
Week Two, Getting Ready
Lesson Plan: Professional Online Presence and Understanding Products vs. Solutions
Objective:
Equip students with the knowledge of maintaining a professional online presence, understanding the distinction between products and solutions, and preparing for their assessment.
Duration:
2.5 hours
Materials Required:
- Computer or projector for presentations
- Internet access
- WhatsApp for group creation
- Examples of professional profiles, email signatures, and websites
Part 1: Setting Up a Professional Online Group (30 minutes)
1.1. Creation of WhatsApp Group (10 minutes)
– Guided walkthrough on how to set up a WhatsApp group
– Discuss the importance of professional group communication
1.2. Maintaining Professional Profiles (20 minutes)
– Importance of a professional profile picture and bio
– Review and feedback session: Students display their profiles and receive constructive feedback
Part 2: Email Etiquette and Professionalism (45 minutes)
2.1. Understanding Email Communication (15 minutes)
– Introduction to the importance of professional email communication
– Explanation of spam and how to avoid sending spammy content
2.2. Professional Email Profiles (20 minutes)
– Importance of a well-structured email profile
– Introduction and setup of email signatures
– Examples of good vs. bad email signatures
2.3. Assessment Breakdown (10 minutes)
– Detailed explanation of the assessment criteria: 40% project and 60% test
– Address any queries related to the assessment
Part 3: Recognizing Excellence (15 minutes)
3.1. Highlighting Awarded Students (15 minutes)
– Introduction to last year’s awarded students and their websites: Websoor and Adeegoo
– Discuss what made these websites stand out and how current students can take inspiration
Part 4: Products vs. Solutions (30 minutes)
4.1. Defining Products and Solutions (10 minutes)
– Explanation of the difference between products and solutions
– Emphasizing that while a product has potential, a solution addresses specific needs
4.2. Examples of Products and Services (10 minutes)
– Presentation of various examples to illustrate the difference
– Interactive discussion on each example
4.3. Group Activity (10 minutes)
– Students form small groups to discuss potential offerings for their websites
– Each group presents their ideas, and feedback is given
Conclusion (30 minutes)
- Recap the importance of maintaining a professional online presence
- Reiterate the distinction between products and solutions
- Encourage students to think critically about their website offerings and how they can address specific needs
- Open the floor for questions, discussions, and feedback
Homework/Assignment:
- Students to refine their online profiles based on feedback
- Draft a professional email signature
- Begin brainstorming ideas for their project, considering both products and solutions
Note: This lesson plan is structured to ensure students understand the significance of professionalism in the digital realm and can differentiate between products and solutions.