Entrepreneurship Semester 8

Online Business

Paulo Santos

Email paulo@sopaulo.com

WhatsApp 00251915740161

Week 10, 11 and 12

Lesson Plan: Exploring Social Media Marketing and SMMA (Social Media Marketing Agency)

Equip students with the knowledge and skills to effectively use social media platforms, especially Facebook and Instagram, for marketing and business growth. Introduce them to the concept of SMMA and how to set up and manage it.

3 hours

Materials Required:

  • Computer with internet access
  • Projector for presentations
  • Access to Facebook, Instagram, and other related tools

Part 1: Introduction to Social Media and SMMA (15 minutes)

1.1. Understanding Social Media
– Importance of social media in today’s digital age – Introduction to SMMA and its significance

1.2. The Need for Social Media
– Highlighting sectors that benefit most from social media: restaurants, clinics, hotels, lawyers, gyms

Part 2: Getting Started with Social Media Marketing (45 minutes)

2.1. Working for Free (10 minutes)
– The strategy of offering free social media management to gain experience and build a portfolio

2.2. Referral Discounts (5 minutes)
– Offering incentives to current clients to get new referrals

2.3. Social Media Platforms (10 minutes)
– Focusing on Facebook and Instagram for branding and business growth

2.4. Creating a Marketing Plan (20 minutes)
– Steps to set up a successful marketing plan: product/service selection, target audience identification, effective communication, and continuous improvement

Part 3: Facebook Marketing Deep Dive (60 minutes)

3.1. Business Pages (10 minutes)
– How to create and optimize Facebook business pages

3.2. Organic Growth Strategies (25 minutes)
– Daily posting, engaging content, relevance, and avoiding external links – Engaging with Facebook groups to expand reach

3.3. Facebook Ads (25 minutes)
– Setting up ads, targeting the right audience, and creating compelling ads – Understanding ad costs, impressions, and potential returns

Part 4: Crafting the Perfect Ad (30 minutes)

4.1. Essential Elements of an Ad (10 minutes)
– Importance of a captivating image, a compelling headline, and a clear call-to-action

4.2. Ad Creation Workshop (20 minutes)
– Practical session where students create a mock ad based on the principles discussed

Part 5: Exploring SMMA as a Business (30 minutes)

5.1. Setting Up an SMMA (10 minutes)
– Steps to start a Social Media Marketing Agency

5.2. Managing Client Ads (10 minutes)
– How to set up ads for clients and charge fees

5.3. Customer Acquisition and Retention (10 minutes)
– Strategies to get new clients and retain existing ones for the SMMA

Conclusion (10 minutes)

  • Recap the importance of social media marketing in today’s business landscape
  • Discuss potential challenges and solutions in managing an SMMA
  • Open the floor for questions, discussions, and feedback


  • Students to set up a mock Facebook business page
  • Create a marketing plan for a hypothetical business
  • Craft a Facebook ad based on the principles learned

Note: This lesson plan provides a comprehensive guide on social media marketing, with a special focus on Facebook. It introduces students to the concept of SMMA, highlighting both the opportunities and challenges in this field. Adjustments can be made based on students’ familiarity with the topics and specific areas they wish to explore further.

Lesson Plan: Mastering Instagram Marketing

Equip students with the knowledge and strategies to effectively use Instagram for business growth and marketing.

2 hours

Materials Required:

  • Computer or tablet with internet access
  • Projector for presentations
  • Access to Instagram and related tools

Part 1: Introduction to Instagram Marketing (10 minutes)

1.1. Why Instagram?
– Understanding the power and reach of Instagram in today’s digital age.

1.2. Business Opportunities on Instagram
– Highlighting sectors like rentals, accommodations, tour guides, clinics, and media that can benefit from Instagram.

Part 2: Building a Strong Instagram Profile (20 minutes)

2.1. Optimizing Your Bio (10 minutes)
– Crafting a compelling bio that speaks to your brand and attracts followers.

2.2. Regular Posting (10 minutes)
– The importance of consistency in posting, whether daily or every other day.

Part 3: The Power of Hashtags (30 minutes)

3.1. Understanding Hashtags (10 minutes)
– What are hashtags and why are they crucial for visibility on Instagram?

3.2. Creating Effective Hashtags (10 minutes)
– Strategies to find relevant hashtags for your posts, including using popular, moderate, and niche tags.

3.3. Varying Hashtags (10 minutes)
– The significance of rotating and varying hashtags to reach a broader audience.

Part 4: Collaborations and User Engagement (30 minutes)

4.1. Influencers and Micro-Influencers (10 minutes)
– Identifying and collaborating with influencers to boost your brand’s visibility.

4.2. User-Generated Content (10 minutes)
– Encouraging followers to contribute content and suggestions, creating a more engaged community.

4.3. Reviews and Testimonials (10 minutes)
– Showcasing reviews from customers, especially for businesses like hotels, restaurants, and shops.

Part 5: Timing and Strategy (20 minutes)

5.1. Posting at Specific Times (10 minutes)
– Analyzing when your audience is most active and scheduling posts for those times.

5.2. Monetizing Your Instagram (10 minutes)
– Strategies like selling ads, promoting furnished apartments, and leveraging followers for business growth.

Conclusion (10 minutes)

  • Recap the key strategies for effective Instagram marketing.
  • Discuss potential challenges and solutions on the platform.
  • Open the floor for questions, discussions, and feedback.


  • Students to set up or optimize their existing Instagram profiles.
  • Create a posting schedule for the next week, including crafting relevant hashtags.
  • Engage with an influencer or micro-influencer in their niche and document the interaction.

Note: This lesson plan offers students a comprehensive guide on leveraging Instagram for business growth. It touches upon various facets of Instagram marketing, from profile optimization to user engagement.

Lesson Plan: Making Money on YouTube Without Creating Original Videos

Equip students with the knowledge to monetize YouTube by leveraging Creative Commons videos and understand the potential of passive income through this method.

3 hours

Materials Required:

  • Computer with internet access
  • Projector for presentations
  • Access to YouTube and related tools

Part 1: Introduction to the YouTube Monetization Strategy (20 minutes)

1.1. Understanding Creative Commons
– Definition and significance of Creative Commons licenses. – The potential for passive income using this method.

1.2. Earnings Potential
– Breakdown of earnings using the example of the “fastest trains” video.

Part 2: Setting up for Success (30 minutes)

2.1. Creating and Customizing YouTube Channels (15 minutes)
– Steps to create multiple channels under one account. – Importance of profile aesthetics: profile picture, cover art, and video arrangement.

2.2. Selecting the Right Niche (15 minutes)
– Discussion on profitable niches: conspiracy videos, top lists, compilations, tech videos, etc. – Importance of niche selection in determining audience engagement.

Part 3: Monetization Basics (20 minutes)

3.1. Understanding Monetization Requirements (10 minutes)
– Explaining the 1k subscribers and 4k watch hours criteria. – Process to apply for monetization.

3.2. Strategies to Achieve Monetization (10 minutes)
– Posting frequency and consistency. – The significance of Creative Commons videos in meeting monetization criteria.

Part 4: Video Selection, Download, and Upload (40 minutes)

4.1. Finding Creative Commons Videos (10 minutes)
– Using YouTube’s filter to find Creative Commons licensed videos. – Importance of choosing popular and proven videos.

4.2. Downloading Videos (10 minutes)
– Using tools like savefrom.net and YouTube video downloader. – Hands-on activity: Students download a sample video.

4.3. Re-Uploading and Optimizing (20 minutes)
– Uploading videos with SEO optimization using tools like TubeBuddy. – Hands-on activity: Students upload and optimize the downloaded video.

Part 5: Video Promotion and Monetization (30 minutes)

5.1. Scheduling and Uploading Videos (10 minutes)
– Benefits of scheduling and optimizing video uploads. – Importance of SEO, descriptions, tags, and thumbnails.

5.2. Ad Placement for Maximum Revenue (10 minutes)
– Placing ads for videos longer than 10 minutes. – Adding mid-roll ads for better monetization.

5.3. Affiliate Marketing (10 minutes)
– Introduction to Amazon Affiliate and linking products for additional income.

Part 6: Questions and Advanced Tips (30 minutes)

6.1. Video Editing and Tools (10 minutes)
– Introduction to free editing tools like Movie Maker and Hitfilm Express.

6.2. Thumbnail Creation (10 minutes)
– Importance of compelling thumbnails. – Introduction to tools like Paint.net and Photoshop.

6.3. Understanding the YouTube Algorithm (10 minutes)
– Factors that influence video visibility: optimization, click-through rate, and watch time.

Conclusion (10 minutes)

  • Recap the potential of YouTube monetization without creating original content.
  • Discuss potential challenges and solutions in this method.
  • Open the floor for questions, discussions, and feedback.


  • Students to create a YouTube channel and upload 3-5 videos using the methods taught.
  • Document the progress in terms of views, subscribers, and potential revenue.

Note: This lesson plan provides a detailed guide on how to leverage YouTube for passive income without creating original content. It touches upon various facets of the process, from channel creation to video optimization.